Discuss the importance of the swot technique to marketing

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1. Discuss the importance of the SWOT technique to marketing.

2. How could a multinational company’s poor adaptation to the cultural environment of a nation lead to the company’s failure in management? Provide suggestions for ways to prevent the failure P.S- detailed answers please.

3. According to the international codes of conduct, how should MNEs handle technology transfer overseas?

Reference no: EM132284835

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