Discuss the importance of b-to-b marketing

Reference no: EM13753683

Case Study: General Electric (GE)

Questions:

1. Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE.

2. Have "Imagination at Work," "Ecomagination," and "Healthymagination" successfully communicated GE's focus on its newer endeavors? Why or why not?

Reference no: EM13753683

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