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Discuss the growth opportunities and threats

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Reference no: EM132898899

Read the case study titled Kuoni: Missing the digital boat-the downfall of an icon in the travel industry

 (file:///C:/Users/David%20and%20Heather/Desktop/Kuoni_%20Missing%20the%20Digital%20Boat.pdf)

 and then respond to the discussion questions.

  1. Discuss the growth opportunities and threats of digitalization for industries and individual companies.
  2. Compare the merits of the incumbent business model (exemplified by Kuoni) with that of digital disruptors (exemplified by Expedia, TripAdvisor, Booking.com, priceline.com).
  3. Discuss business model adaptation and strategic partnership opportunities in industries facing digital transformation (from an incumbent's perspective).
  4. Analyze the factors and parties (internal and external) in Kuoni's failure to digitalize-and implications for the students' own industry.
  5. Discuss the importance of leadership and culture in an organization's transformation.

Reference no: EM132898899

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