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Discuss the global marketing plan

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Reference no: EM133333912

Assignment:

With this paper, you will complete the Global Marketing Plan Part 2 for Amazon

Address the following directives using the headings below:

Under an Executive Summary heading,

  • Summarize the rational of your plan.

Under an Environmental Analysis heading,

  • Analyze the environmental situation of Amazon in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy heading,

  • Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
  • Discuss your market entry strategy including export selling and sourcing activities, if any.

Under a Specific Plans and Strategies heading,

1. Explain your competitive advantages strategies to compete against five industry forces.

2. Formulate the 4Ps:

a. product and brands

  • Hint: Refer to your Week 4 Product Branding discussion forum.

b. price

c. place

d. promotion with a special focus on digital media and integrated marketing communication (IMC)

3. Discuss Amazon's CSR and social responsiveness strategies, particularly in the Latin America.

Reference no: EM133333912

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