Reference no: EM132965489
The high prices of many prescription drugs have led to a great deal of debate and controversy. Many drug manufacturers, along with other companies, have introduced coupon programs to make the cost more manageable.
Resources:
-https://www.youtube.com/watch?v=YF3yi41gfgA : SingleCare TV Commercial - Martin Sheen Saves on Prescription Drugs (Links to an external site.)
-How GoodRx Works (Links to an external site.)- https://www.youtube.com/watch?v=kR7FUuKgxwY
-https://www.movantik.com-
-What type of consumer promotion tactic does the Martin Sheen advertisement use? What is the goal of the ad?
-What type of consumer promotion tactic does the Good RX message use? What is the goal of the message?
-Discuss the ethical implications of charging extremely high prices for drugs yet offering major discounts for them on company websites, noting that many times the coupons are made available to individuals who otherwise would not be able to afford the items.
Source:blogclowbaack.net, April 12, 2020
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