Reference no: EM132312234
Assessment Type: Business Proposal Report and Presentation - Group assessment.
Purpose: This assessment is designed to allow students to demonstrate their ability to apply the theoretical concepts and models to real world current situations. As a group activity it also allows students to further develop their team work skills and professional presentation and communications skills. This assessment relates to Learning Outcomes a, b, c, d and e.
Presentations: In class in the weeks allocated to each group - groups will be allocated a session in Week 4.
Topic: Entrepreneurial business proposal and pitch
Task Summary: Students must formulate an entrepreneurial business proposal and pitch it. The plan MUST not be about a Restaurant, Café / Coffee Shop or Food related business.
Task Details: An Entrepreneurial Venture - Group members must develop an entrepreneurial product or service that could be commercialised. The group is to assume it is seeking funding of $100,000 to add to the existing funds of $100,000, and include a financial plan for the use of these funds for the first financial year. The product or service should be original and producible (i.e. no science fiction). The primary target market should be local, although secondary markets may be reached via the internet. Pricing, distribution and promotion strategies should reflect this.
To assist groups in managing their progress, pairs of students should be finalised by week 4 and advise the tutor of their chosen product or service and primary market for approval. The proposal should contain all the relevant details and supporting evidence (in attachments) and be presented as if it is being submitted to a potential financer. The presentation should be a sale pitch for the business venture.
Purpose: The assessment is designed to allow students to demonstrate their ability to apply the theoretical concepts and models to real world current situations. As a group activity, it also allows students to further develop their team work skills and professional presentation and communications skills.
Research Requirements: Students need to support their analysis with reference from the text and a minimum of four (4) suitable, reliable, current and academically acceptable sources per group member -check with your tutor if unsure of the validity of sources.
The report should have the following components:
1) A Title Page (consider the design - it needs to look attractive and professional)
2) Executive Summary
3) Background (to the idea)
4) Mission
5) Product (Service) offering
6) Market analysis
a) Industry analysis
b) Competition
7) Primary Target market
8) Marketing
a) Product (probably similar to section 3 above - additional detail where necessary)
b) Pricing
c) Distribution
d) Promotion (including a 1 page mock-up of a proposed advertisement)
9) Financial plan
10) Critical risks
11) A reference list identifying all sources used - these should also be found in the body of the report where used and referenced using Harvard - Anglia style referencing.
12) Attachments as required.
Remember, images of the product, brand and promotions will add value to the report.
The following criteria will be used to mark the proposal:
o Range of research sources
o Analysis
o Conclusions and recommendations
o Written communication, referencing and presentation
Oral Presentation: All group members must participate in the presentation. Presentations should be a "sales pitch" covering the main elements contained in the report. The elements can be covered in any order in the presentation. While it is not expected that you will "dress" for the presentation, students should make an effort to look clean and tidy.
The maximum allowed presentation time per group is 10 minutes. Groups that exceed 10 minutes will be asked to stop. It is strongly recommended that participants prepare their presentations well in advance of the presentation date, and make some effort to practice it.
This will improve the presentation overall, and give those involved a chance to improve and time manage their presentations.
The class represents the funding source that will authorise funding for your group to proceed if they are persuaded your ideas and product marketing proposal will be effective.
Groups should use any visual aids they need to "SELL" their ideas to the managing body. More involving (better) presentations use more than just a set of power-point slides.
The following criteria will be used to mark the presentation pitch:
o Organisation
o Subject knowledge
o Presentation slides
o Eye contact
o Time management