User Account

All Pages

Discuss the elements of the cultural dimension theory

Assignment Help Marketing Management
Reference no: EM131957286

Question: International Marketing Research Essay

Short Essay

There are two short essays for this assignment; you need to answer only one of the two short essays. Please make sure that you answer the main question of the essay and address all subquestions or parts for a complete answer. The essay is worth 20 points in total.

1. Culture is critical and essential for international marketing research; it affects every type of research study and inquiry for global markets. A global research study will only be successful if it is based on a good understanding of a market's cultural background and the people that are being interviewed. List the critical attributes of culture and how they affect a global marketing research study. Address the importance of language, history, regional location, religion, social class, and demographics for cultural impact. What are the key elements of Hofstede's Cultural Dimension Theory and how would you apply these to the cultural aspect of an international marketing research project (please address all five elements of the cultural dimension theory)?

How does the cultural component of international marketing research interact with the elements of the human-centric model (e.g., how does culture interact with the physical, emotional, and cultural aspects of the consumer decision-making process)? Which elements of the human-centric model are most critical for global culture and why? Where do you see this evolving in the near future? Why? Finally, what constitutes a successful international marketing research project from a cultural perspective? Justify your views with content from class PowerPoint decks and class readings.

2. Globalization is a permanent phenomenon within the marketing research discipline. It has many of the same characteristics as a domestic marketing research project. Each type of study requires a business problem, a set of research objectives, a welldefined research design, research instrument, fielding, as well as analysis and reporting. However, a global marketing research project requires special attention to a number of items not found in a domestic project. Identify these global attributes and indicate why they are critical for a global marketing research study.

Pay specifically close attention and describe the global aspects of the following: a. The "level of analysis" problem in global research b. Defining the business problem across regions and vertically within client organizations c. Identifying research objectives from both a global and regional/local standpoints d. Development of a research design that incorporates both the methodological strategies as well as the global and market aspects e. Developing a qualitative guide or survey for global markets f. The use of translations and back translations to address both language translations and meanings across cultures and markets g. Selecting the correct fieldwork and approach per culture or market h. Interpreting the results based on culture and market location i. Synthesizing and socializing key insights and foresights for a global client audience.

Reference no: EM131957286

Questions Cloud

Discuss the single most important factor of the project : Write a one to two (1-2) page paper in which you discuss the single most important factor that must be considered when selecting a project.
Describe the experience in the project : Discuss one (1)project where you used a problem-solving approach to address what turned out to be common-cause variation.
How you would explain the given diet to your patient : how you would explain this diet to your patient. How would you adapt the D-A-S-H (dietary approaches to stop hypertension) diet for a Hispanic patient?
How evidence-based practice is different from research : Using supporting documentation from at least one nursing publication, describe how evidence-based practice is different from research.
Discuss the elements of the cultural dimension theory : Culture is critical and essential for international marketing research; it affects every type of research study and inquiry for global markets.
What is organizational culture : What role does the organization's culture play in the processes of organizational change and transformation?
Each of the potential investments : What will be the value of his investment at the end of 4 years for each of the following potential investments?
How do health care managers depicted in the article : How do health care managers depicted in the article and website information you selected apply the principles of financial management to decisions.
Develop your own research question and post in discussion : Discussion - Formulating Research Questions. Develop your own research question and post it in the discussion. Do new houses sell for more than old houses

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd