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Discuss the effects of social media on customer loyalty

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Reference no: EM132025821

Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention.

Prepare a one-page report summarizing three pieces of key information from each book.

Often the websites have a section for each book that gives an Overview or Editorial Reviews of the book that will provide the information you need.

(Exceptional Customer Service: OnlineResearch Activity Project 3.2 pg. 53 in text)

Remember, your writing must be college level, including grammar, spelling, punctuationand syntax. Important, please proofreadfor comprehension before submitting.

Text: The World of Customer Service, 3rd Edition

By Pattie Gibson, Northern Arizona University

Copyright year: 2012

ISBN-13: 9780840064240

APA Citation for reference page:Gibson, P. (2012). The world of customer service,(3rd ed.). Mason, OH: South-Western Cengage.

In-Text Citation:(Gibson, 2012)

Reference no: EM132025821

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