Reference no: EM132866294

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter women's attitudes toward cosmetics, encouraging them to buy more products. Many advertisers shape this attitude by encouraging women to feel dissatisfied with their appearance.

Cosmetic advertisements frequently use retouched images to make models appear more "perfect" than they are. In 2011, for example, a UK advertising watchdog agency called the Advertising Standards Authority ruled that some makeup advertisements were so heavily retouched that they constituted misleading advertising. The rampant retouching of images in cosmetic advertisements can cause women to develop unrealistic beauty standards that no one -- even models -- can actually live up to. This increasing fixation on beauty can encourage women to buy even more cosmetic products.

Ads for cosmetics don't typically present scientific information about their products except to point to scientific studies that have "proven" the product's benefits. However, cosmetic advertising can provide women with information about available products. Kilbourne emphasizes that women are more likely to buy products when they see an advertisement for the product, but ads also increase the overall market for a class of products

Based on the above passage, answer the following questions:

q1. Explain four moral duties that cosmetic companies should apply under the Contract View of Business Firm's Duties to Consumers.

q2. Based on your answer in (q2), describe three manufacturer's responsibilities to exercise in the scope of cosmetic industry with reference to the Due Care Theory.

q3. Discuss the effect of false advertising done by cosmetic industry on society.