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Discuss the cultural and organisational changes

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Nath Ltd. Is a small family controlled manufacturing company of Howrah. In its around 60 year history, the company has grown to the extent that it now employs 75 staff, producing a wide and diverse range of industrial products and special components: The company has increased in size from its small original base.However , it has never employed a strategic management approach for its developement and has never gathered any information relating to its markets. In recent years, the company has experienced a reduction in turnover and profitabilty and is assessing how it might redress- the situation

a. You explain how strategic management differs from operational management to your father and uncles , the directors of Nath Ltd. After being convinced , the directors of Nath Ltd. have now decided to introduce a strategic management approach will assist in the selection of appropriate strategies for future developement of the company.

b. Discuss the cultural and organisational changes which Nath Ltd. will need to implement in order to successfully introduce strategic management.

Reference no: EM132634472

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