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Question: Objective:
1. Students will understand the core concepts of marketing strategy including the marketing plan, corporate culture, the value chain, generic growth strategies, SWOT analysis, Porter's three generic strategies, and the mission statement.
You will be responsible for:
• Compiling five (5) PowerPoint slides with information pertaining to the objective
- Information should be:
- Accurate
- Informative
- Understandable
- Professionally written
• The following is the format/content that should appear on each slide (points will be deducted for deviations)
Slide #
Topic
Content
1
Title slide
2
Information about objective
3
4
5
Exam Questions
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