Discuss the consumer decision making process

Assignment Help Other Subject
Reference no: EM131524145 , Length: word count:1000

TASK: Individual Assignment

Topic - Google glasses.

Using the product that you investigated in the group assessment (task 1), answer individually the following.

Critically discuss the consumer decision making process. Provide a chart or diagram to support your discussion. Analyse how your consumers go through the process of decision making in purchasing your product.

- This assignment must be your own work, not a group answer.

- You may draw upon the comments and analysis provided in the group presentation to underpin some aspects of your answer. However, please note that you must supplement this material (and lecture material) with your own independent research and readings around the subject.

- Your analysis will be presented in the form of a fully referenced academic essay, using Harvard referencing.

- You will need a minimum of 5 references, and each one should be from a different source/author. Your source information could include a mixture of books, academic journals, databases, market reports and other credible academic sources. Quality newspapers may also be used, but please note that an essay comprising mainly of newspaper sources (i.e. popular journalism) will not be acceptable as an academic essay in the context of this assignment.

Introduction:

General discussion of consumer behaviour

Overview of the company and its products

Discussion of consumer decision making process

Analysis of how your consumers go through the process of decision making in purchasing your product

Conclusion and recommendation

5 Presentation, organization, structure, and language proficiency

Proper Harvard referencing and citation (minimum of 5 references)

- Format: Arial, font 12, and 1.5 space.

Word Limit: 1000 words

Reference no: EM131524145

Reviews

len1524145

6/9/2017 5:24:46 AM

Introduction: General discussion of consumer behaviour (10 marks) Overview of the company and its products (5 marks) Discussion of consumer decision making process Analysis of how your consumers go through the process of decision making in purchasing your product Conclusion and recommendation 5 Presentation, organization, structure, and language proficiency Proper Harvard referencing and citation (minimum of 5 references)

len1524145

6/9/2017 5:19:55 AM

I want this assignment by tomorrow afternoon. Words 1000. Topic Google glasses. In the second attachment don't do question number. 5 the presentation part coz it's already done.

Write a Review

 

Other Subject Questions & Answers

  Our domestic civil rights shortcomings

Why does it consider "our domestic civil rights shortcomings" a threat to the triumph of democratic ideals in the Cold War?

  Discuss two dominant values from each of two cohort groups

Name and discuss two dominant values from each of two "cohort groups" in today's workplace. Provide examples from a present or past employer to illustrate your points.

  Potential ideas for a mock-up

Describe potential ideas for a mock-up, engineering model, and prototype of their newest camera. Be specific regarding materials or components that could be used for construction, when this model would be most relevant throughout the design proces..

  Fun products liable to eagle under contract-bridget liable

Bridget is a purchasing agent for Fun Products Co. Daniel, a Fun Products corporate officer, gives Bridget written authority to buy for the company as many computers and peripheral devices as necessary, within a budget limit. The next day, Daniel cal..

  Responsible for social change

Karl Marx believed that __________ was the central force for social change while Max Weber believed that __________ was the force most responsible for social change.

  How can enhance potential validity of a qualitative research

Describe how one can enhance the potential validity (internal and external) of a qualitative research project throughout the research process; that is, in a creating a research design.

  Identify the ethical and legal concerns that apply

You are a female supervisor, African American, in your mid-thirties. Your supervisee is a male, Caucasian, and in his late forties. You are supervising the family therapy of a family whose parents are first generation from Columbia. Identify the..

  Contents of the garbage reflect the habits

How do the contents of the garbage reflect the habits, general preferences, and socioeconomic status of the users?  Do the contents reflect trends in the general culture? (e.g., If you find Twinkie wrappers - talk about junk food issues, fast-pace..

  Rifting and dispersal of one large landmass

The idea that rifting and dispersal of one large landmass is followed by a long period during which the fragments are gradually reassembled into a new single landmass is called ________

  Different views on the process of biological evolution

Darwin and Lamarck had different views on the process of biological Evolution. Describe each view in detail and explain in detail at least one line of evidence demonstrating that Darwin's view was correct .

  Explain how a slight contraction

explain how a slight (but smooth) contraction differs from a viorous contraction of the same muscle;

  Describe your proposed amendment to us constitution

First, describe your proposed amendment to U.S. Constitution. Second, present and describe three arguments in support of your Amendment. Think especially about the ideas, themes, and nature of our nation's founding and political institutions.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd