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Discuss the concept of globalization vs customization

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Reference no: EM132870623

What factors triggered Ford to expand across international boundaries.

What is its marketing strategy, competitors and competitive advantage of ford?

Discuss the concept of globalization vs. customization and the measures taken by the Ford to recognize that offerings and communication should be adapted to local preferences and conditions Support your answer with solid examples and Link to the theories discussed in the course material

Reference no: EM132870623

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