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Discuss the concept of brand extension

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Question: 1. Discuss why Goldman Sachs was a disciple of Albert Carr's theory of "business is a poker game and we are all bluffing."(700 words). Use at least two (2) academically reviewed journal articles as research for your response

2. Discuss the concept of Brand Extension. Is it dangerous to brands or important for brand extensions can endanger brands?(800 words)

Reference no: EM132273642

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