Discuss the communication and marketing

Assignment Help Marketing Management

Reference no: EM131499151

Question: Communication and Marketing

- Successful international marketing relies heavily on good communication. Read the section, "The Message: Creative Challenges" in your textbook, along with the Top Ten Biggest International Marketing Mistakes of All Timearticle. Then, address the following:

- Summarize the impact (both good and bad) that communication has on international marketing.

- Based on what you have read about communication and the target market, explain how you would correct this mistake.

- Describe the steps you would take to ensure this mistake doesn't happen again.

The assignment

- Must be one double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

- Must include a separate title page with the following:

Title of paper

- Student's name

- Course name and number

- Instructor's name

- Date submitted

- Must use APA style headings to organize paper, as outlined in the Ashford Writing Center.

Reference no: EM131499151

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