Discuss the business-marketing planning process

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Reference no: EM132313262 , Length: word count:3600

Assignment - Marketing Plan

Demonstrate a comprehensive understanding of the business-marketing planning process.

Learning objective: To ensure that students study and understand how the marketing concept, a marketing philosophy, the 3 mega-marketing concepts, the 9 objectives of a marketing practitioners will assist marketing practitioners during the business-marketing planning process and in particular the design and development of a marketing plan.

Task: An assessment scenario is outlined in the Activity: the Italian restaurant renaissance. Students will be asked to consider the assessment scenario and complete the task instructions.

There will be a 6 page limit [3600 words approx.] images/diagrams may be included.

Assessment tasks -

This activity is full of great ideas and intentions, however, it does feel a little chaotic. This is reinforced by Neil, a marketing consultant, who is suggesting a more formal business-marketing planning process is needed. He believes that without the rigor of a business plan marketing plan, marketing action plans, and a proper budget -the strategic intentions may not be realised in either Roberto's refresh of the restaurant or Christina's cafe project.

Consider the activity and discuss how the CADDIE process could be employed by this business to ensure a more professional business approach. Compare the approach to planning by Roberto and Christina to that outlined in the marketing concept [e-book].

Within your answer demonstrate your understanding of the marketing concept, a marketing philosophy, the 3 mega-marketing concepts, the 9 objectives of a marketing practitioners. In addition, discuss the business-marketing planning process and in particular the design and development of a marketing plan and marketing action plans.

This assessment does not lend itself to a formal academic essay style (the only required source is the e-book]; therefore a magazine style is recommended. You may include images and it is acceptable to employ images from the e-book or slides. You should end text the e-book and the activity.

Note - Marketing Assignment, please refer Italian activities and refer marketing e textbook written by Dr. Stephen Fanning which is attached for ready reference.

Attachment:- Assignemnt Files.rar

Reference no: EM132313262

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Reviews

len2313262

5/28/2019 11:22:18 PM

There will be an 6 page limit [3600 words approx.] images/diagrams may be included. Like all assessments the task instructions relate to the learning objectives of the assessment and the learning outcomes of the unit [sections 12, & 3], however, it should be noted that section 3 module- positioning is critical. Keep in mind that 80% of the word count should be devoted to the language and concepts of the unit and 20% to discussing the scenario.

len2313262

5/28/2019 11:22:12 PM

Please note: As this is assessment is worth 45 marks a considerable effort is required, students should allocate, the customary, 1 hour per mark. Normal font style is Arial 11, and single-spaced is preferred, 6 points between paragraphs is recommended. Bold, colour, and/or text boxes may be employed to emphasis key points. Headings should be Arial 14. The title should be Anal 16 colour may be used for headings and titles. The document should include a page footer - with your name and student number, the page number, and article title [from left to right]. As this is a marketing unit, quality is expected, furthermore, the instructions suggest that the style should in a magazine format.

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