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Discuss the business environment and its impact on retailing

Assignment Help Marketing Management
Reference no: EM132277965

Assignment: Analyzing a Retailer

The following Course Outcomes are assessed in this Assignment:

AB102-2: Discuss the business environment and its impact on retailing.

GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.

The business environment presents opportunities and threats to all retailers. Select any retailer and follow the checklist below to detail how these concepts impact its ability to serve its customers. Be sure to complete the Learning Activities before starting the Assignment.

Checklist:

• Discuss consumer demographics (do research at the U.S. Census database on population and lifestyles) and how these are tied to consumer behavior. Explain what a retailer must keep in mind to better serve its customers.

• How might the economic environment affect media decisions?

• Describe social media trends that might impact the retailer you chose.

Go to your chosen retailer's website:

• Describe any of the sales promotion tools from the list in your textbook (Figure 19-9) that you see used on your chosen retailer's website.

• Explain how the Internet presents a promotional opportunity for your chosen retailer and why.

• Discuss how your chosen retailer uses advertising media. Provide three examples.

This is an informative essay. Write your original response in Standard English, paying special attention to grammar, style, and mechanics.
Demonstrate logical and appropriate transitions from one idea to another.

Your paper should be highly organized, logical, and focused.

Directions for Submitting Your Assignment

In no more than 2-3 double-spaced, typed pages in 12-point font (Times New Roman), respond to the questions in essay format. Be sure to include a title page and a reference page in addition to your 2- to 3-page response using 6th edition APA format and citation style.

Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the appropriate format (Word). Then, when you are ready, you may submit your Assignment to the "Unit 4 Assignment" Dropbox.

Reference no: EM132277965

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