Discuss the benefits and costs of globalization

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Reference no: EM132199413

1. Select a firm and describe its sustainability efforts in terms of how the firm is trying to enhance the well-being of future generations through the products it provides. A green product might be a good starting point. Describe the marketing strategy and the use of the 4Ps.

2. You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?

3. Discuss the benefits and costs of globalization. Provide examples of how globalization has helped or harmed individual nations and the world economy.

Reference no: EM132199413

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