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Marketers traditionally classify products on the basis of characteristics: durability, tangibility, and use (consumer or industrial). Discuss the appropriate marketing-mix strategy for each product type by way of real-life examples.
An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trend equation and the naive approach. The linear trend equation is Ft = 127 + 1.9t, and it was developed using data from periods 1 thr..
Describe a specific example of the trade-offs between any two of the competitive dimensions.
Explain how could maintenance mechanics be better utilized. Classify the types of system-building methods used by Dorfman to build its wireless warehouse system.
What is the business process for Apple Inc? Can this process be improved to better meet customer needs? Analyze the process using the DMAIC (define, measure, analyze, improve, control) methodology.
How is environment scanning helpful to a manager and the organization? Distinguish between internal and external recruitments. Give examples of each. What are the benefits and drawbacks of each of the two recruitment methods?
Due to cutbacks at the company you work for, the division you manage recently merged with another division to minimize costs.
Who does intellectual property theft, counterfeiting products, and piracy ultimately hurt.
Explain why do most people resist technology in your experience. Explain how could we manage resistance to change relative to technology.
Compute the labor productivity and the multifactor productivity for each unit. Use an 8 hour day for multifactor productivity. And if a new procedure is introduced that allows employees to process one additional customer per day
Process Layout, Product Layout, Fixed position Layout, shaping of business policy, key objective of the operations manager, managing both demand and capacity
Describe in detail how the ethical culture of Goodwill of San Franciso contributes to its organizational strategy.
Each year firm, on a random basis, uses about 2,000 of item X, which costs $25 each. Storage costs, which include insurance also cost of capital, amount to $5 per unit of average inventory. Illustrate what is annual cost for ordering item X.
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