Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Discuss the AIDA concept and its relationship to the promotional mix. The AIDA model outlines the four basic stages in the purchase decision-making process, which are initiated and propelled by promotional activities:
(1) attention, (2) interest, (3) desire, and (4) action.
The components of the promotional mix have varying levels of influence at each stage of the AIDA model. Advertising is a good tool for increasing awareness and knowledge of a good or service. Sales promotion is effective when consumers are at the purchase stage of the decisionmaking process. Personal selling is most effective in developing customer interest and desire.
1. Discuss the AIDA concept. How do these different stages of consumer involvement affect the promotional mix?
2. How does a Web site's ease of use affect its ability to create attention, interest, desire, and action? Visit the kitchen and bath pages of Kohler's Web site (www.kohler.com) and determine how successful the company is at moving consumers through the AIDA process.
The Hat Sales excel file contains 365 days of daily Dodger and Yankee hat sales. The net profit for a Dodger hat is $5.50 and a Yankee hat is $4.00.
An organization that you know relatively well and attempt to construct a mission statement in light of the components of missions discussed in this chapter. What components did you choose to emphasize in the statement? Why? What component do you thin..
The Asian lady was upset and promised to sue the company. Does she have a case (can she possibly win)?
leadership styles of hitler and stalincompare and contrast the leadership styles and traits of these two leaders. why
Write a short report short report on Germany's FDI environment, regulations and ease of doing business. Use hyperlink below. Minimum 500 words.
So what is the difference between a limit check and a length check e.g in the case of creating agoogle account page.
Give another example of how lack of research contributed to the failure of a business.
Explain What do you predict will be the most influential emerging technology for business over the next five years? Why do you think this?
question about conflict managementcompare and contrast alternative dispute resolution processes including mediation
Why Change Management Fails
What is the cost of avoiding a difficult or stressful conversation? At the workplace, avoiding such conversations can lead to absenteeism, low morale, and-in some circumstances-costly litigation.
nutritional needs at a selected stage of life.each learning team will select a stage in the lifecycle. these stages
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd