Discuss ten characteristics of effective brand name creation

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Reference no: EM132242028

1. Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments.?

2. Real and anticipated volatility in currency valuation increases the risk of doing business outside of one’s own currency. From June 2003 to June 2013, the Chinese Yuan strengthened by 35% against the U.S. Dollar. What kind of repercussions does this fluctuation represent to the international logistics industry. Give one solution to mitigate this risk.

Reference no: EM132242028

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