Reference no: EM132157282 , Length: word count:1000
Commercialising Innovation/Advanced Engineering Innovation - Vestas Wind Systems: Portfolio Assignment
Answer each of the questions below with input from each team member.
Questions -
1) How have the changes in the R&D function in Vestas improved its competitive position? Include the following:
a) A SWOT (Strength/Weaknesses/Opportunities/Threats) analysis
b) Incorporate Vestas' recent R&D developments
c) Discuss the move to the R&D network and the commitment to internal R&D and working with external partners.
d) Discuss the changes at the Chennai R&D Centre.
2) What are the challenges in changing a multinational corporation like Vestas? Include the following:
a) Discuss the structural changes that have occurred in the company.
b) What happened with the introduction of Vestas Government and Constitution?
3) Describe and discuss the network between Vestas and its external partners including the Vestas' R&D Value Chain.
4) What are the key challenges in protecting intellectual property rights for Vestas? Include relevant comparisons with the LEGO case study.
5) From the Reference 2 below describe what are the key issues in the letter written by Vestas? What solution(s) are being proposed?
6) What are the key considerations when choosing what and where to offshore R&D?
7) Describe the current state of the Global Wind energy industry compared to 2008. What is Vestas's global position compared to 2008?
Attachment:- Assignment File & References.rar