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Some marketers see the banana with its skin as having the best consumer product package in existence. Reflect on the packaging concepts covered in Chapter 10 of your textbook, and in a single essay, answer the questions below.
Your essay must include an introduction, body, and conclusion, and address all relevant parts of each question. Make sure to cite any references you use.
Questions I have to answer
Discuss six reasons to praise a banana's packaging.
Explain which letter of the VIEW model described in the lesson each reason falls under.
Using "5 Tips to Extend the Product Life Cycle" as a resource, describe two approaches that could be used to extend the product life cycle of bananas and increase sales.
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The Talbot Company uses electrical assemblies to produce an array of small appliances. One of its high cost? / high volume? assemblies, the XOminus−?01, has an estimated annual demand of? 8,000 units. Talbot estimates the cost to place an order is? $..
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