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Discuss retail expansion- menu expansion with beverages

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Reference no: EM131610010

The future of Krispy Kreme Donuts can only be secured with the company's ability to become more involved in the beverage market and by providing a health conscious option for a new age of customers that are focused on their nutritional habits.

KKD must also make itself readily available to consumers by increasing their retail presence to the likes of Dunkin Donuts and Starbucks.

SWOT ANALYSIS FINDINGS:

Discuss retail expansion, menu expansion with beverages and healthy options (the importance) and social media plans for advertising.

Attachment:- Strategic Management - Case Analysis.rar

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The paper is about the Swot analysis along with the researching over the various findings to find out more insights for the Krispy Kreme Donuts which is highlighted in the paper. This paper has been prepared in Microsoft office document.

Reference no: EM131610010

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10/3/2017 6:15:50 AM

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