Discuss problem recognition for the given product categories

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Reference no: EM131285222

Sometimes advertising or other marketing activities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own.

Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.

a. Life insurance

b. Mouthwash

c. A new automobile

d. A health club membership

Reference no: EM131285222

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