Assessment Criteria To achieve each outcome a student must demonstrate the ability to: Research, write and structure a report that analyses the current strategy of any organisation of your choosing, designs and justifies appropriate strategies, drawing on theoretical and conceptual models. Deploy analytical frameworks systematically and consistently. Synthesise theoretical material with practical case study based information to generate a critique.

TASK DESCRIPTION: Component 1A - 50% Written Assignment - LENGTH REQUIRED - 3000 words +/- 10%. Any deviation from this will be penalised. FORMATTING AND LAYOUT - Please note the following when completing your written assignment: Writing: Written in English in an appropriate business/academic style. Focus: Focus only on the tasks set in the assignment. Length: 3000 words. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered. Document format: Report. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive. The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

TASK DESCRIPTION: Component 1B - 50% Accompanying Professional Presentation Paper Executive Summary and PP + notes. Students are required to submit a presentation paper based on the report done in Assignment component 1 A, using slides (not more than fifteen slides). Total- 15 slides (One slide is equivalent to 200 words). NOTE that Turnitin will not accept power point so you must submit your slides as word documents. The submission of your slides package should be organized and clearly structured in a report format. LENGTH REQUIRED - 3000 words +/- 10%. Any deviation from this will be penalised.

Outstanding knowledge of research-informed literature embedded in the work. Outstanding selection of relevant and credible sources. High-level referencing skills consistently and professionally applied. Exceptional mastery of a complex and specialised area of knowledge and skills, with an exceptional critical awareness of current problems and/or new insights at the forefront of the field. A critical awareness of the ambiguities and limitations of knowledge. Exceptional critical evaluation of methodologies, current research and ideas and, where appropriate, proposes new hypotheses/ ideas. Evaluates and synthesises complex issues at a high level of mastery. Makes outstanding judgements and proposes highly convincing arguments in the absence of complete data. Highly persuasive conclusions. Work is of journal publishable quality.

Outstanding levels of application and deployment skills. Assimilation and development of cutting edge processes and techniques. Can communicate with an exceptionally high level of professionalism. Can work exceptionally well and professionally autonomously and within a team, showing advanced leadership skills. Work is exceptionally coherent, very fluent and is presented professionally. Outstanding levels of application and deployment skills. Assimilation and development of cutting edge processes and techniques. Can communicate with an exceptionally high level of professionalism. Can work exceptionally well and professionally autonomously and within a team, showing advanced leadership skills. Work is exceptionally coherent, very fluent and is presented professionally.