Discuss one explicit Marketing Environmental factor

Assignment Help Marketing Management

Reference no: EM131892802 , Length: word count:1000

Marketing Fundamentals Assessment

Learning Outcomes -

a) Reflect on the evolution of the marketing concept.

b) Outline the elements of the marketing process.

c) Demonstrate an understanding of problem definition, research and analysis, problem-solving and communication skills in Marketing.

Instructions:

Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue). Based on your choice above, answer the following questions in approximately 750 words.

Questions - In your own words discuss the following:

i. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organisation or institution ( approx. 250 words)

ii. Identify and discuss one (1) explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor ( approx. 250 words)

iii. Provide comments on what you consider the company should do in response to this change in the Marketing Environment to maintain a competitive advantage. (approx. 250 words)

iv. You are then required to provide two (2) 100 -150 word responses of a peer student's original post.

Reference no: EM131892802

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Reviews

len1892802

3/8/2018 5:36:18 AM

This assessment facilitates exploratory learning through reviewing and responding to the work of others and approaches learning in diverse ways. It empowers you to express yourself with positive reinforcement from interactions on the discussion forum. It allows time for thoughtful reflection on topics covered in this subject. Length Original post 750 Words +/- 10% and Response to peer posting 250 +/- 10%. Submission Original Discussion posted by 11:55pm AEST/AEDT Monday of Module 2 (Week 4) and Feedback/Responsesto peers by 11:55pm AEST/AEDT Sunday of Module 2 (Week 4).

len1892802

3/8/2018 5:36:13 AM

A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Expertly written and adheres to the academic genre. Demonstrates outstanding use of high- quality, credible and relevant research sourcesto support and develop arguments and position statements. Shows extensive evidence of reading beyond the key readings Excellent in-text referencing and support from references. There are no mistakes in using the APA Style.

len1892802

3/8/2018 5:36:07 AM

Always offers detailed constructive feedback that is specific and appropriate. Outstanding articulation of the merits of alternative ideas or proposals and communicates them effectively to peers. Provides outstanding assistance, support, and encouragement to peers. Consistently demonstrates a high level of awareness of and sensitivity to diversity amongst peers. Business writing level excellent. No spelling and grammatical errors throughout the submission. No inconsistencies with submission instructions. Overall report presentation excellent.

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