Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Discussion Question
To extend its international presence, Martinetti International has formed an expansion strategy focused on acquiring other like enterprises outside the European region. Martinetti, a subsidiary of a publicly owned parent company, is based in Rome where it enjoys an established brand name and superb reputation. As part of Martinetti's globalization strategy, it has acquired Sand Coast Resort Group located in the heart of Chinatown, Singapore. Both hotel enterprises share common business values and excellent reputations, and offer high-end luxury accommodations for the local businessman and international traveler. The acquisition offers Martinetti ownership of the Sand Coast brand, trademarks, and contracts for the 9 Sand Coast hotel holdings. With this acquisition, Martinetti gains a footprint in Southeast Asia and expands its holdings 27 percent. Sand Coast has strong brand recognition in the region and has a portfolio that includes both hospitality services and travel agencies. Martinetti, a cross-culture organization, is comprised of approximately 65 percent Italian employees with the remaining representing 7 other countries and languages. San Coast also has a cross-cultural workforce with 88 percent being Singaporean of Chinese, Malay, and Indian ethnicity. Chinese is the official language.
As a member of the Martinetti management team, you have been selected to meet with the Sand Coast Resort leadership team to discuss Martinetti's approach to market the acquisition in both countries. Your task is to convince the Sand Coast team that Martinelli has a sound strategic communications plan. Please discuss the promotional goals and cultural factors you would discuss with Sand Coast and what aspects of the recommended promotional strategy you would address.
Describe if any of Sam's actions subject him to criminal liability. Discuss if Sam's actions are ethical. Why or why not?
In your opinion, does the Equal Pay Act go far enough in prohibiting pay discrimination? Why, or why not? Should the proposed amendments to the EPA found in the Fair Pay Act be enacted? Why, or why not?
You are the head of global marketing for a company that wishes to enter the Chinese market with a health-based food supplement product. The product is a regime of vitamins, minerals and food supplements designed to promote vitality and health in ..
Presume that these distributions are distributed as normal random variables with the means as well as standard deviations given previously.
1. Explain stakeholder theory. 2. Outline two forms of stakeholder management. 3. Where does stakeholder theory go wrong?
The bond yields 3% and you may assume that the yield will remain constant throughout the holding period.
What is media planning, objectives, and strategy for advertising, and promoting the brand?
Design a needs assessment plan and identify three specific training initiatives you would recommend for these employees. Include the expected outcomes for the three training initiatives in your proposal.
The advent of digital technology has had a tremendous impact on the structure and functioning of organizations. Consider the mechanistic vs. organic distinction. Has digital technology and communication made organizations more mechanistic or mor..
How much additional money must you set aside each year if se funds also earn 7 percent in order to meet your goal of $100,000 at end of eight years. By how much would your answer differ if you invested additional funds at beginning of each year in..
Defining consumer informatics as a subfield of medical informatics. Describing the role of consumer informatics with patient choice and patient empowerment.
What do you think will be the repercussions of executing your plan? Suggest the three most important actions that you would take in the event of such repercussions.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd