User Account

All Pages

Discuss marketing mix strategies in brief

Assignment Help Marketing Management
Reference no: EM132330072

Assignment: Instructions: The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

• soft drink,

• fast food/restaurant,

• hotel,

• cell phone provider,

• banking,

• automobile,

• airline, or

• entertainment.

Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, ibisworld and mergent are excellent resources to find information about markets and individual companies.

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

Reference no: EM132330072

Questions Cloud

Describe strategies and evidence-based outcomes : Research a minimum of three community programs. Focus on their strategies and evidence-based outcomes. Create a 12 to 15-slide Microsoft PowerPoint presentation
Identify the structural and intersectional attributes : Identify the structural, behavioral, and intersectional (relationship) attributes of your current or most recent employer's organization.
Describe the reasons why the brand is so appealing : In Unit V, you selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite.
What factors went into your decision to pay the higher price : Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
Discuss marketing mix strategies in brief : Discuss where their marketing mix strategies are similar and where they are different. Explain why. Identify the product positioning and brand strategy used.
Discuss the pros and cons of passing or defeating of bill : There is much opposition to this bill. Using distributive bargaining, discuss the pros and cons which might arise toward the passing or defeating of this bill.
How would you promote target markets : International College of Management, Sydney - HOS804 Visitor Behaviour and Management Assessment - Individual Report. How would you promote target markets
Explaining the internal rate of return : Suppose that a hotel's marketing team has a scheduled meeting to review a market campaign proposal that could increase revenue substantially.
How do you explain the price differential of air and gold : On the other hand gold jewelry is quite expensive, yet has no intrinsic value beyond its use as an adornment, or in some industrial applications.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd