Discuss marketing items of note to successfully operate

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Reference no: EM133269673

Question: You are a business analyst in a publicly traded company. Your team is working with stakeholders regarding options for expansion. The company must decide at least two possible countries for expansion based on specific criteria. Your job is to present a report to identify the following information.

First, you will identify the countries where this company is currently operating.

Next, you will identify and then analyze at least two possible countries for expansion based on specific criteria using a minimum of 10 distinct class concepts, such as:

Formal and informal institutions in those countries

International trade and trade barriers

Whether FDI is attractive or unattractive

Foreign exchange opportunities/issues

Whether regional integration is present and how this may impact expansion

Possible modes of entry with recommendations

Discuss marketing/HR items of note to successfully operate in the new country

Reference no: EM133269673

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