Discuss marketing implications for gender and cell phone

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Reference no: EM131438952

Question: A survey of college students determined the preference for cell phone providers. The following data were obtained:

Provider

Gender

T-Mobile AT&T

Verizon

Other

Male Female

39
22

27
24

16
12

Can we conclude that gender and cell phone provider are independent? If not, what implications does this have for marketing?

Reference no: EM131438952

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