Discuss likely behavior of both buying and selling managers

Assignment Help Marketing Management
Reference no: EM13875624

Transfer-Pricing Methods Lynsar Corporation started as a single plant to produce its major com- ponents and then assembled its main product into electric motors. Lynsar later expanded by developing outside markets for some components used in its motors. Eventually, the company reorganized into four manufacturing divisions: bearing, casing, switch, and motor. Each manufacturing division operates as an autonomous unit, and divisional performance is the basis for year-end bonuses.

Lynsar's transfer-pricing policy permits the manufacturing divisions to sell either externally or internally. The price for goods transferred between divisions is negotiated between the buying and selling divisions without any interference from top management.

Lynsar's profits for the current year have dropped although sales have increased, and the decreased profits can be traced almost entirely to the motor division. Jere Feldon, Lynsar's chief financial officer, has learned that the motor division purchased switches for its motors from an outside supplier during the current year rather than buying them from the switch division, which is at capacity and has refused to sell to the motor division. It can sell them to outside customers at a price higher than the actual full (absorption) manufacturing cost that has always been negotiated in the past with the motor division. When the motor division refused to meet the price that the switch division was receiving from its outside buyer, the motor division had to purchase the switches from an outside supplier at an even higher price.

Jere is reviewing Lynsar's transfer-pricing policy because he believes that suboptimization has occurred. Although the switch division made the correct decision to maximize its division profit by not transferring the switches at actual full manufacturing cost, this was not necessarily in Lynsar's best interest because of the price the motor division paid for them. The motor division has always been Lynsar's largest division and has tended to dominate the smaller divisions. Jere has learned that the casing and bearing divisions are also resisting the motor division's expectation to use the actual full manufacturing cost as the negotiated price.

Jere has requested that the corporate accounting department study alternative transfer-pricing methods to promote overall goal congruence, motivate divisional management performance, and optimize overall company performance. Three transfer-pricing methods being considered follow. The one selected will be applied uniformly across all divisions.

• Standard full manufacturing costs plus markup.

• Market selling price of the products being transferred.

• Outlay (out-of-pocket) costs incurred to the point of transfer plus opportunity cost to the seller, per unit.

Required

1. Discuss the following:

a. The positive and negative motivational implications of employing a negotiated transfer price system for goods exchange between divisions.

b. The motivational problems that can result from using actual full (absorption) manufacturing costs as a transfer price.

2. Discuss the motivational issues that could arise if Lynsar Corporation decides to change from its current policy of covering the transfer of goods between divisions to a revised transfer-pricing policy that would apply uniformly to all divisions.

3. Discuss the likely behavior of both buying and selling divisional managers for each transfer-pricing method listed earlier, if it were adopted by Lynsar.

Reference no: EM13875624

Questions Cloud

Short-term and long-term effects of divorce on children : What are the pros and cons associated with no fault divorce? If marital infidelity precipitates a divorce, should this be recognized in some way?What are the most important short-term and long-term effects of divorce on children?
Brainstorm an organization or company that uses : Brainstorm an organization or company that uses the blue-ocean strategy
In the field of methodology there is an emphasis : In the field of ethnomethodology there is an emphasis on "accounting practices" (page 297). Describe what accounting practices are and how they can be both beneficial as well as harmful. How do accounting practices fit within the larger realm of ethn..
Hemoglobinopathy program at the hospital for sick children : 1. Was it ethical for Apotex to include a three year gag clause in the agreement with Dr. Olivieri?
Discuss likely behavior of both buying and selling managers : Discuss the likely behavior of both buying and selling divisional managers for each transfer-pricing method listed earlier, if it were adopted by Lynsar.
How does sociology help us to understand social issues : How does sociology help us to understand social issues like crime, poverty, and national development?The essay must conform to APA style and should be 1500 words in length.Include references and citation
What should be the control condition : Reread the description of Luchins' experiment outlined. There seem to be several problems with that study; see whether you can pinpoint two or three of them.
Determine the tension in wire : A horizontal circular plate weighing 62 lb is suspended as shown from three wires that are attached to a support D and that form 30° angles with the vertical. Determine the tension in each wire.
The business of being born : 1. write a summary about   film  in 350 words (own words) 2. Answer the question (Has your opinion or views of childbirth and pregnancy in the U.S. changed after watching the film. If so, how? If not, why?) 350 words ( own words)

Reviews

Write a Review

Marketing Management Questions & Answers

  Woolworths multiple delivery channels description

Woolworths Multiple Delivery Channels Description

  What will be your marketing plan to a business

If you are a marketing director of the company, what will be your marketing plan to a business or an organizational customer

  Key strategy that managers may use

From the first e-Activity, suggest one (1) key strategy that managers may use in order to combat workplace stress productively in today's work environment. Provide support for your strategy

  Behaviour of tourist consumers

Examine the innovations that are presented in the article -  the construct lifestyle in market segmentation

  How you would handle managerial communication

Understand how you would handle managerial communication, write and explain three rules that would guide you.

  Describe the relationship among virtue values and moral

write a 800- to 1050-word reflective journal entry explaining the ethical dilemma and the solution implemented to

  Determine the most effective advertising medium for a

select one 1 of the following categories of products to research sports apparel automobiles home furnishings or

  Analyze the overall role of store associates

analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples

  Investigate the effects of intelligent textiles and how

dr richard helmer identifies in his interview with kylie johnson a number of applications of this technology on other

  Describe the use of an internet marketing campaign

Describe the use of an Internet marketing campaign, including web site and use of email. Describe a direct marketing campaign, including Customer Relationship Management

  Hewlett-packard sells personal computers through specialty

1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.

  What are the pros and cons of each option

This discussion is based on a typical marketing problem. Assume that you are the product manager for the manufacturer of a well-known brand of corn-based snack products. What are the pros and cons of each option and which option would you finally c..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd