Discuss kellers brand equity model

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Reference no: EM133904944

Assignment:

Brand Management:

Critically discuss Keller's brand equity model and apply on Walmart products. Thereafter, conduct research into at least four psychological and sociological factors influencing consumer decision making and develop a branding strategy based on your research and data analysis. The strategy should propose forecasted responses and the conversion rate of prospective consumers.

Reference no: EM133904944

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