Reference no: EM134020463 , Length: Words count:1000

Assignment:

This assignment consists of several parts. The entire essay needs to be 900 to 1000 words long and include the answers to all of the questions below, as well as the responses to all activities. Do not include the text below into your wordcount. The answers should be based on the information from the assigned materials.

1. The text suggests that forewarning and distraction affect the process of persuasion. In what ways do they do this? Based on what you know about forewarning and distraction, what advice would you give to a politician who is about to engage in a debate with another politician?

2. When persuaders are faced with the decision of using a large number of weak arguments or a small number of strong arguments, what should they do? Why?

3. Discuss Inoculation Theory. What are its goals? What is the difference between an inoculation defense and a supportive defense? Provide an example of when inoculation theory might be useful. Apply the theory to your example.

4. What are loss-framed and gain-framed messages? What role do they play in the process of persuasion? If you were a doctor who wanted your patients to follow your directions, how might you employ such messages? Provide examples.

5. Mere Exposure Effect suggests that the more one is exposed to a message, the more likely it will be looked upon favorably. Based on what you know about the Mere Exposure Effect, what advice would you give to a grassroots politician who wanted to increase her/his exposure? Are there limits to her/his potential in influencing through the Mere Exposure Effect? Explain.

NOTE: You need write 900 to 1000 words.