Discuss industry-sponsored media communications

Assignment Help Marketing Management

Reference no: EM132509278

Read Discussion Case: Coca-Cola's Water Neutrality Initiative

Discussion 1: Describe the "performance-expectations gap" evident in this case - what were the stakeholders' concerns and how did their expectations differ from the company's performance?

Discussion 2: If you applied the strategic radar screens model to this case, which of the eight environments would be most significant? Support your position.

Discussion 3: In your opinion, did TCCC respond appropriately to this public issue? Why or why not.

Discussion 4: What does this mean to my company?: Imagine yourself as a tobacco industry executive and describe management of the public issue(s) from this perspective.

Discussion 5: What does this mean to my country?: Discuss the role(s) of government in this issue(s) and how it is influencing both the industry and the public.

Discussion 6: Media impact: Describe the media's role in this issue(s) and the perspective it is presenting to the public. Discuss industry-sponsored media communications, as well as government communications and reporting in the popular press. Cite specific examples, using references

Reference no: EM132509278

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