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Assignment Details
This assignment has 2 parts:
What was once pseudo Earth Day is now a year-round, Green marketing revolution, as described in the following:
Purchasers of a national magazine qualified for a free reusable shopping bag.
A reality show eliminated water bottles from the set.
A popular water bottle company rolled out a new bottle made of 30% less plastic.
Pick an existing consumer product.
How can you pitch an idea to the product's manufacturer to position it as Green? Sell the concept as if you are the marketing executive for the Green Company looking to win the account.
Identify your competition, and discuss how your new and improved product is poised to compete. How will positioning your product as Green set it ahead of the competition?
Which of the following plans has the longest planning horizon and the least level of detail?
This case involved a chiropractor who signed an employment contract with a restrictive covenant not to leave Medical Wellness and practice within 45 miles of the office for two years. What is your impression of non-compete clauses?
Analyze the six images of managing change presented in your text. Identify the key elements each of the six images proposes for change management. Discuss why these traits are significant to managing change successfully.
durham health clinic has a contribution margin of 35 per visit. calculate the break-even point in visits with fixed
What does this quote mean from Tradition and Individual Talent by T.S. Eliot: “No poet, no artist of any art, has his complete meaning alone. His significance, his appreciation is the appreciation of his relation to the dead poets and artists. The po..
Compare and contrast vertical and horizontal integration. What are some of the variables make each of these integrations valuable?
If a business decides to do business on the Internet, should the business be required to defend itself in any country where a customer is injured by the business product? If not, should the customer need to bring suit in the country where the busines..
Using Porter's diamond framework for national competitiveness, discuss the success of the software industry in India. How do the four factors in Porter's diamond explain the success of this industry over related industries in the country? During the ..
You have completed an internship in the finance division of a fast-growing information technology corporation. Your boss, the financial manager, is considering hiring you for a full-time job. If a private company is “going public,” what does this mea..
Discuss any sunk or opportunity costs involved in the implementation of this policy as well as the short and long-term increases in projected profitability.
Suppose that an (R,Q) model is used to manage inventories. The firm is planning changes that will reduce the lead time to receive replenishments, but the firm is also planning on making its assortment more "fashionable", which essentially means that,..
in todays just-in-time world organizing plays a very key role. consider auto manufacturing. on a given day car doors
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