Reference no: EM132169507
Create a sales plan for an organisation. Use your current or past place of employment, another organisation with which you are familiar or complete the plan for a hypothetical organisation.
Each Section should comprise 500–1,000 words.
Section 1: Organisational context
Describe the organisation that the sales plan is for. Ensure that you cover:
the nature of the goods/ services sold
the size of the organisation
vision/ mission of the organisation
values of the organisation
Section 2: Background to the sales plan
List the organisational strategic planning documents that you will use to create the plan.
Discuss how you will review previous sales performance and determine the strategies that were successful in the past.
Describe how you will undertake an assessment of market needs.
Describe how you will identify new opportunities.
Detail your target market and the profile of customers within it.
Section 3: Sales objectives and targets
Describe how the sales plan will actively contribute to the organisational strategic objectives and corporate image.
List the assumptions that you will base your plan on.
Determine the sales indicators and their associated targets.
Establish timelines for achieving each of the targets.
Describe how you will monitor the plan, including:
what will be monitored
how it will be monitored
when it will be monitored
how you will record the data measuring performance versus sales targets