Discuss how the product is an innovative product

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Reference no: EM133565161

Problem: Innovation Product Management

Perform research on new product innovation. Select a new product that you will use for the rest of the course. Then answer the following questions in a 2-3 page word document:

A. Identify the product.

B. Discuss how the product is an innovative product.

C. Pick a company that would use this product (you can create a company or find one on the web and note how this product would align with the corporate strategy.

Read the following articles to prepare for this assessment:

1) Chapter two (Where do great ideas come from) Pieri, J. (2019). How we make stuff now: Turn ideas into products that build successful businesses. McGraw-Hill Education. (3 pages)

2) Chapter two in: Dekkers, R. (2018). Innovation management and new product development for engineers, volume 1: Basic concepts. (pp. 31 -76).

Reference no: EM133565161

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