Discuss how the lemonade stand should be branded

Assignment Help Business Economics
Reference no: EM131513144

Informal Business Report

Background

In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As you continue tolearnnew concepts in thiscourse, you have seen how a lemonade stand can help us understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts from previous weeks and apply these to your newly created company.

Scenario
In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should address in the report include:

- Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14).

- Opportunities for new locations. Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to outline some criteria for potential new locations (Chapter 15).

- Promotion plans. You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please include costs involved in these promotions) (Chapter 16).

- Employee Training. You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business. As such, you have seen sales drop. What are some ways you can motivate your employees to improve sales? (Chapter 10)

Activity

Once you have considered the points above, please provide responses and explanations using the template provided in Doc Sharing (titled "Lemonade Stand Informal Business Report"). Utilize your textbook and apply the lessons we have learned in previous weeks to develop and support your plans. By offering support and developing your response, you must provide examples, elaboration, or justification, often in the form of information gathered from your textbook. When integrating support from your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end reference on a separate Reference Page after the Business Plan. Examples of APA formatting are included in the template.

You are to write roughly 500 - 750 wordsin answering all points posted above for your Lemonade Stand.

This informal business report will be evaluated on how well you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the highest grade, it is required that you review the textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA style). Additionally, while this is not an English class and while the content of your ideas is most important, grammar and sentence structure will account for a portion of your report grade. Please be sure to writewell-developed responses in complete sentence and paragraph format.

Note: For this assignment and other college writing assignments, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If you are just referencing them and have changed the words, a citation is still required. One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citations you may add. Violation of this rule could result in a zero for the assignment.

Verified Expert

This assignment is completed in 700 words in which we have explained introduction, branding strategy, opportunities for new locations, promotions plans, employee training, conclusion and references.

Reference no: EM131513144

Questions Cloud

Identify strengths of your chosen multinational corporation : Identify at least two strengths and two weaknesses of your chosen multinational corporation. Support your examples with research from the sources.
Duration of the loan : A loan of $16,840 is borrowed at 9% simple interest and is repaid with $4,167.90 interest. What is the duration of the loan? Use excel formula for answer.
Explain the opportunities that present themselves : Explain the opportunities that present themselves under Locational, Triangular, and Covered Interest Arbitrage for Prime Emerald Inc.
Determining the central limit theorem : According to the central limit theorem, for samples of size 20 drawn from a normal population with µ = 50 and s = 6, the mean of the sampling distribution.
Discuss how the lemonade stand should be branded : BUSN115 Week 5: What are some ways you can motivate your employees - discuss how the lemonade stand should be branded utilizing this marketing mix
Explain impact of of techniques in managing exposure : Discussion: Economic Exposure- After comparing and contrasting, explain the impact of both types of techniques in managing exposure.
Distribution of touchdown passes : Suppose that the distribution of touchdown passes (in football) is normally distributed with a mean of 250 feet and a standard deviation
What is the correct conclusion : At a 5% level of significance, perform a hypothesis test to test the claim made by the television news story.
What is a consequence a multinational corporation will face : What is a possible consequence a multinational corporation will face if they experience both transaction and translation exposure?

Reviews

inf1513144

6/22/2017 6:12:50 AM

Completing assignments dependably been a pain in the neck but with the splendid help of the online experts everything appears to be entirely simple and great. Thanks to the amazing online tutoring help provided by the excellent team of expertsmind. Now everything appears to be too simple.

len1513144

5/31/2017 7:31:36 PM

Criteria/Creativity 30 Demonstrates a strong grasp of thepromptsby fully addressing required components with creativity, insight, and logical application. Understanding 50 Demonstratesunderstanding of the course content by applying concepts from the lectures and text and showing citations from the text when addressing the prompts. The report clearly explains business plans to an investor as the audience. Execution 20 Responses follow a clear purpose and are written succinctly using strong organization, development, and proper grammar. Citations and a Reference Page are correctly formatted using APA style. Word count for thebusiness reportshould be between 500 - 750 words (not including the Reference Page or template information). Total 100 A quality assignment will meet or exceed all of the above requirements.

Write a Review

Business Economics Questions & Answers

  Economics assignment

This document contains various important questions and their appropriate answers in the subject field of Economics.

  Demand and supply curves

Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.

  Long-run perfectly competitive equilibrium for the firm

Evaluate Government intervene and correct this situation?(a) Explain the concept of a concentration ratio. A rise in the price of magarine Explain the impact of external costs and external benefits on resource allocation long-run perfectly c..

  Supply and demand diagrams

Explain each of the following using supply and demand diagrams,  With the use of a graph, explain how these two programs affect cigarette consumption and the price of cigarettes.

  Case study: fisher-price toys

The case study of the Fisher-Price Toys, Inc., a popular case in basic economics and management from the prestigious Harvard Business School.

  Draw the production possibility curve

Draw the production possibility curve and a. Define consumer surplus and producer surplus.

  Tax revenue

The Australian government administers two programs that affect the market for cigarettes

  Maximize total welfare

How many tickets to sell to maximize total welfare.

  Difference between the cv and the ev

The change in consumer surplus (?CS) is not "theoretically" justifiable like the CV and EV but it continues to be the most widely used measure of consumer welfare change. Explain how this can be reconciled

  Depict von neumann-morgenstern utility index u in a diagram

Depict the von Neumann-Morgenstern utility index u in a diagram

  What is the market solution

What is the market solution (market price and quantity) and What is the total surplus of the society under the market solution

  Calculate gross national product and net national product

Calculate gross national product and net national product

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd