User Account

All Pages

Discuss how property market cycles can impact

Assignment Help Marketing Management
Reference no: EM133247961

Question 1. Explain the approach to market segmentation and targeting that would be used by a real estate agency instructed to write a Marketing Plan for a real estate developer that involves the leasing of office space in a mixed-use development.

Question 2. One of the first steps property marketers take when preparing a marketing plan for a property development is a PESTEL analysis of the macro-environment and a SWOT analysis of the site/building.

a) Explain what the acronyms PESTEL and SWOT stand for, with examples of the type of information that would be included; and

b) Discuss how a PESTEL and SWOT can be used to guide a marketers' decision-making when writing a marketing plan.

Question 3. You work in the research department of a large multi-disciplinary property company. A developer has commissioned you to produce a research report. Property Research Guidelines produced by the Property Institute of New Zealand lists eight elements relating to best practice for a property research brief. Describe the three elements below and explain why they are important to the production of a quality property research report, with examples provided in class.

a) Scoping client requirements

b) Obtaining instructions in writing

c) Representation

Question 4. The Stimulus Response Model suggests that there are 'uncontrollable influences' such as consumer characteristics that impact buyer's responses. Select three characteristics (eg. personal, cultural etc) and explain, with examples, how they could influence buyers when looking to purchase a residential property as a home.

Question 5. There are five main methods of sale for residential property. In your own words:

a) Explain each method, the key advantages and disadvantages of each method, and provide possible vendor/property circumstances for each method; and

b) Discuss how property market cycles can impact the preference for particular methods of sale by real estate agents, giving examples.

Question 6. An Integrated Marketing Communications Strategy is designed to co-ordinate the organisations' promotional efforts.

a) Describe what promotion means and the purpose of promotion; and

b) Discuss how the five main promotional tools could be effectively utilised in the marketing of apartments and townhouses in a residential property development, giving examples.

Reference no: EM133247961

Questions Cloud

Outline the pros and cons of relying predominantly : Outline the pros and cons of relying predominantly on a market penetration strategy including an assessment of the potential risks involved
Develop an xrm application using dynamics crm : Develop an XRM application using Dynamics CRM which will be used by librarians for checking-out books from a library and then checking-in them back.
What support would you need from leadership : What support would you need from leadership? What support could you negotiate with key stakeholders at different levels of your organization
What impact might it have on retailers : what impact might it have on retailers? Would such a continuing trend have the same impact on department stores as it would on supermarkets?
Discuss how property market cycles can impact : Discuss how the five main promotional tools could be effectively utilised in the marketing of apartments and townhouses in a residential property development
Discuss importance of social supports in older adults lives : Discuss the importance of social supports in older adults' lives. What role do social supports play? Discuss some examples of social support
Prepping food and kitchen hand duties : Since your role includes prepping food and kitchen hand duties, your organisation has a policy of keeping a couple of clean aprons in the kitchen at all times
What strategy should lalitha adopt : What strategy should Lalitha adopt when studying the night before? What strategy should Lalitha adopt when studying in class right before the exam
Describe what stage do you feel your teams product is in : MKTG 3150 Kennesaw State University describe what stage do you feel your team's product is in? How does that influence who purchases the product

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd