Discuss how nandos can modify its brand positioning

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Problem

Nando's has differentiated itself through its irreverent marketing style and premium brand positioning. Apply the Porter's Generic Strategies framework to assess Nando's competitive positioning in both the South African market and international markets. Get the instant assignment help. Discuss how Nando's can modify its brand positioning to better align with global consumer preferences while retaining its unique identity.

Reference no: EM133877868

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