Discuss how managers can develop this essential ability

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Reference no: EM133498806

Question: International marketing managers need to develop cross-cultural literacy in order to better understand customers in different parts of the world. Discuss how managers can develop this essential ability.

Reference no: EM133498806

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Discuss how managers can develop this essential ability : develop cross-cultural literacy in order to better understand customers in different parts of the world. Discuss how managers can develop this essential ability

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