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Identify a situation in which you experienced a weak service culture and one in which you experienced a strong service culture. Briefly describe each situation with the prominent issues or compliments identified. Compare the weak and strong service cultures and discuss the differences. Provide a brief conclusion on how the weak service culture could be strengthened. Be specific and provide examples. ("Training" is not a valid response. If training is needed, be sure to delineate the key skills or knowledge to be provided.) 500 words
Discuss how internal marketing is important to ensure a positive interaction. 200 words
Outline the kinds of research typical to sales promotion campaigns. - Discuss PR in relation to research, and in particular image studies, using examples to illustrate.
Marketing Analysis on ISIS Pharmaceuticals Instructions: Paper most be clear, concise, and easy to read. Slides are not busy, use of extraneous graphics/clip art is minimal, presentation template does not distract from information being presented
In which of the following approaches to international marketing does a firm grant a foreign-based company the right to use its intellectual property in return for the payment of royalties, fees, or some other form of payment?
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of ..
Find a ecommerce retailer and write 3 pages about it.. it could be amazon, ebay. but only a ECOMMERCE RETAILER
What environmental factors may affect the marketing strategies of organisations in your market? Discuss, using practical examples from your selected market category to illustrate the impact of each environmental factor
Conduct a secondary research of am market of your choice and prepare an evaluation which covers the following elements: overall market size and its main product segments, including sales/projections (value/volume);
How do you calculate your profit is 50,000 units were sold before automation and after automation?
Summarize the main aspects of Chile's culture (1), social (2), political (3), economic (4), and legal systems (5). Identify target market (1) and segmentation (2), and potential distribution channels (3)
Voters in the State of California decide that the tobacco industry is having too great an impact on the outcome of local referenda limiting smoking in public places.
Compare incremental costs and avoidable costs. Incorporate the impact each has on prices in your response. Provide specific examples to support your comparison.
Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
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