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Select 1 or 2 from the following list of companies and research and discuss how iconic brands are collecting and how they leverage marketing data to gain customer insight. If you wish, feel free to use other famous brands as you support your positions.
Walmart
Amazon
Starbucks
Harry's
JetBlue
Macy's
Whole Foods
another selection of your choice
For this assignment, you should think about:
market research
surveys
focus groups
digital marketing
social media
buying behavior
customers' online search & purchase history
data mining
You will create a 1-2 page paper responding to the topic. In order to receive credit for the assignment, you must:
be specific in your explanations of marketing data
include at least 2 cited references per page
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