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Question: Integration of loT and Big Data in logistics is expected to be a game changer that can enhance the accuracy of demand forecasts, discover new demand patterns, and develop new services by sharing data with partners across the supply chain. In addition, they can increase asset uptime and throughput, engage in preventive maintenance and conduct close to real-time supply planning utilizing dynamic data feeds from production sensors and the loT. - (Marketline, 2018, p. 2) Reflect upon and discuss how demand management function could be improved. Also, discuss how data sharing enhances supply chain collaboration and planning. You are required to demonstrate your ability to apply relevant key concepts in the learning materials to reflect upon this statement in light of the case study facts. (Focus on concepts learned in Weeks 2, 3, 5 and 8.)
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