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Article : Consuming across borders: four vignettes RONAN DE KERVENOAEL, Graduate School of Management, Sabanci University, Istanbul, Turkey and JONATHAN ELMS, Department of Marketing, Lancaster University Management School, UK
1. Discuss how consumption patterns [what consumer buy] can culturally innate using two examples from the article and one from your personal experience.
2. How can consumers change their buying behavior due to the societal influences of a host or new culture ? Give examples from article and from your experience. Give examples from article and from your experience.
{This question deals more with coming into a new culture and changing habits. If you visit or move to a new culture ( a host culture) or subcutlure how do you as a consumer change your buying habits -- what factors influence you in the new culture? Many students move from another state into Southern California which can be considered a subculture of the American culture .... what changes does that new culture influence ?
Prepare 1-2 pages comments to others answer.
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