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Discuss how brand utilize more of dimension to differentiate

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Reference no: EM132481867

Products and Services can be differentiated based on the following dimensions:

Products: Form, Features, Customization, Performance Quality, Conformance Quality, Durability, Reliability, Repairability, and Style.

Services: Ordering Ease, Delivery, Installation, Customer Training, Customer Consulting, Maintenance and Repair.

Question 1: Pick a product/brand (either a product or a service) and discuss how that brand utilizes one or more of these dimensions to differentiate itself. How successful are they in terms of differentiating themselves against the competition?

Design

Question 2: Mention and discuss a company/brand (other than Apple) that you think is using "design" as a way to differentiate themselves. Try to use a different company than used in prior section.

Reference no: EM132481867

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