Reference no: EM133263296

Discuss disruptive innovation, disruptive technologies, and the debate over the correct identification of what is actually "disruptive" in New Product Development. In general, the term "disrupter" refers to a product, process, or new technology that upsets the status quo, creating a new value network. For this discussion, let's assume you either own or have owned an automobile. Developments like the onboard computer, stability control, launch control, and myriad safety features, such as anti-lock brakes (ABS), lane change detection, blind spot detection, and backup cameras, have been introduced and/or included in most automobiles in the market today. In your opinion, are these advancements truly disruptors or merely refinements of a familiar concept that make the product better? Explain.

*Be precise and thorough and please cite references.