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Discuss channels and distribution decisions in global markets. Global marketing channels are becoming more important to U.S. companies seeking growth abroad. Manufacturers introducing products in foreign countries must decide what type of channel structure to use-in particular, whether the product should be marketed through direct channels or through foreign intermediaries.
Marketers should be aware that channel structures in foreign markets may be very different from those they are accustomed to in the United States. Global distribution expertise is also emerging as an important skill for channel managers as many countries are removing trade barriers
1. Go to the World Trade Organization's Web site at www.wto.org. What can you learn at the site about how globalization affects channel management and other aspects of business?
Once you have updated your leadership development action plan, respond to the following: How do your ethics and values influence how you model the way in your professional and personal life? How do these concepts impact your decision-making practices
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Help in Creating a Prototype E-Business Venture and You may do independent research using any additional sources for this assignment
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Four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Develop an appropriate advertising and promotion strategy and Determine the level of relationship marketing that would be appropriate
Market Segmentation and Targeting
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Write a 700- to 1050-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
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