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Create 10-15 slides presentations. These are the areas we need to cover in the presentation on:
• Idea generation• Idea screening• Concept development and testing• Marketing strategy development• Business analysis• Product development• Test marketing• Commercialization
Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.
Case I - product Development. Why is Caterpillar so careful to test-market its products prior to commercialization? What are some of the benefits and risks of Caterpillar's line extensions
Cresheim claimed that the oral contract was not binding because the contract was not in writing and the letter referring to the contract was not a contract but only a letter. Was the contract binding?
Explain Who should approve the web presence for a company and why is it important that senior management take a leadership position on the sign off of the corporate web presence
What are the advantages and disadvantages to Apple of using an independent third-party auditor, rather than rely solely on its own internal audits
The appropriate pricing strategy for your product or service and the price you will set at launch
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).
Discuss the markup for the Coca Cola products. How do you project your markup will affect profitability?
Explain How can one best use the Internet to improve their organization's customer acquisition and retention initiatives
We offer a guitar at every price point for every skill level, explains Kevin Lello, vice president of marketing at Washburn Guitars.
Describe the three most important rules of media buying and why they apply to your client
write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product. Your plan should be ..
Explain how might correlation analysis be misused to explain a cause-and-effect relationship
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